Email marketing is an excellent resource to circulate information about your dance business’s updates to a broad range of recipients. Subscribers get a curated first-look about the latest announcements, exclusive behind-the-scenes looks, interviews, upcoming events and opportunities and much more on one long page.
Simillar to attracting a loyal follower base on social media, you want to build your culture by cultivating a healthy list of loyal subscribers by getting their consent and persuade folks you will be sending them great content in exchange. Abiding by the CASL Law in Canada, the email contacts you receive is yours, so you have the permission to send them information which is actually a huge plus because that means they want to hear from you!
Remember, people are willing to give their personal information in exchange for the promise of information about upcoming production updates, special privileges such as discount offers, opportunities, and whatever you would like to share. You don’t want to leave them hanging for too long but don’t want to overwhelm them at the same time.
There’s so much more that goes into crafting and copywriting your email marketing campaigns and that’s why we enjoy brainstorming strategies with our clients to creating great email designs to get subscribers what they signed up to see.
Are you planning on your next issue? Wondering how that fits with working with DUO? Let’s talk about that. Book your FREE one-hour consultation at communications@danceumbrella.net.